Smokey The Bear

California Burning: Episode 1—Our History With Fire

Sep 29, 2019
James Lewis

 

Smokey Bear is arguably the most effective advertising campaign in American history—but Smokey’s message created a fear in many of us that’s led to a misunderstanding of fire.

In this first episode of California Burning, we explore what Smokey got wrong, and we learn how a series of unprecedented wildfires in the early twentieth-century started forest management policies that have contributed to the catastrophic wildfires we’re experiencing today.