President and founder of Sierra Nevada Brewing Company Ken Grossman tells the story of how he moved to Chico as a 17-year-old following his passion for cycling. He learned the art of brewing craft beer while never compromising on quality and emphasizing sustainability. The company he started in Chico in 1980 grew until he is now opening a brewery in North Carolina and made Forbes list of new billionaires.
An entrepreneurship course at Chico State University uses Ken Grossman's book as its text.
